Nokia Keeps Getting Better

Nokia pivoted to GREY London as they overhauled their entire product family and had just 4 weeks until first launch.

Needing a new manifesto film plus print and OOH campaign, plus a script for the CEO at Mobile World Congress,
I led with the line: It Just Keeps Getting Better.

Built on a unique promise – that Nokia phones don’t include planned obsolescence or crippling software updates – it won the wider Nokia account for GREY London, becoming their largest account at the time.